Joe Rooney, Senior Vice President and Chief Marketing Officer, Cox Communications has 25 years of experience in the cable industry, including 20 years with Cox. He has overseen Cox’s national marketing, sales, branding, marketing sciences and research since 1999.

Joe joined the Atlanta headquarters from Cox Orange County, California, where he helped create a bundling strategy in the system which was recognized as being the first in the nation to offer the triple-play of digital video, telephone and high speed Internet. Joe’s catch-phrase “It’s the Bundle, Baby” was born out of his experiences driving bundle penetration in the OC.

Joe has been in the right place at the right time. He was the 2004 NCTA “Vanguard Award” winner for Marketing. He says his “other job” is supporting CTAM, and he has held numerous leadership positions with CTAM over the years, ranging from President of the Great Lakes Region in 1992 to his current role as Vice Chairman on the CTAM National Board of Directors. Additionally, Joe is co-chair of SkiTAM, the cable industry’s fund-raising arm for the US Disabled Ski Team.

Joe is an Iowa Hawkeye. Joe and his wife Lori have 4 children (two in college!) and reside in Alpharetta, GA.

August 2006